合作交流Cooperation and communication

英国贝德福德大学        

 

 

学校简介:

      贝德福德大学 (University of Bedfordshire)是一所充满活力的现代化大学。它的地理环境十分理想,距离伦敦市中心仅30分钟的火车车程,但是它的生活费用比伦敦却要低廉得多。学校的学费也极具竞争性,且为国际学院学生设有专项奖学金。贝德福特大学的教学质量享有盛誉,2003和2004年该校都被评为英格兰教学质量最佳的新式大学。

      英国贝德福特大学共有三个校区:鲁顿校区、Putteridge Bury校区及贝德福特校区。鲁顿校区下设三个学院:商学院,卫生与社会科学学院,创作艺术与技术学院。Putteridge Bury校区主要教授商学院的硕士课程。教育与体育科学学院设在贝德福特校区,课程包括:教育、社会学、表演艺术、运动科学、国际注册会计师认证、国际注册管理会计师认证、国际市场营销认证及皇家特许人事与发展学会认证等。攻读学士学位一般需要三年,授课型硕士学位一年,博士学位全日制三年,非全日制五年。除学位课程外,学校还设有各类学士/硕士预科班,和英语语言课程,为海外学生在正式进入学位课程前提供强化语言的培训。在众多的学位课程中,最受欢迎的科目包括商业类,计算机类,媒体类和旅游类等。

      全新的设备齐全的学生公寓,及一个高级设计室,一个设备先进的多媒体多功能厅,一个配置超过500台最新电脑和其它电子设备的计算机中心,一个藏书丰富的学习资源中心,并翻新了研究中心。学校主楼还设有一个带标准装备的广播室,供媒体专业的学生运用计算机制作产生数码效果的录音材料。学校的语言学习中心备有设施齐全的语言实验室,并有辅导员对学生进行免费课余辅导。

      贝德福特大学在高等教育质量保障局(QAA)代表英国政府所做的教学评估中,获得了极好的评分。学校的建筑、媒体、生物科学、护理、心理学和设计等6个专业一直都荣获QAA的“优秀”。这些都是贝德福特大学在教学质量上的优异记录,也使学校因此享有杰出的声誉。


 

课程设置:

      英国贝德福德大学学科设置以其职业性和实用性为主要特征,紧紧抓住现代社会对人才要求的发展趋势,不断调整或增设新学科,新专业。如:跨文化交际,电子商务类,工商管理类,高级计算机技术类,大众传媒类,旅游酒店管理类等等。此外,模块单元学位专业课程使您可以根据自己的兴趣爱好和职业方向,组合适合您自己的学位课程。您还可以将两个不同的专业课程结合起来学习,比如市场营销和计算机网络技术,法律和会计学等。掌握多种技能知识于一身,使您在当今21世纪跨学科人才炙手可热的时代更具竞争力。

      英国贝德福德大学的鲁顿校区下设三个学院:商学院,卫生护理与社会科学学院,创作艺术与技术学院。攻读学士学位一般需要三年,授课型硕士学位一年,博士学位3-4年。除学位课程外,学校还设有各类学士/硕士预科班,和英语语言课程,为海外学生在正式进入学位课程前提供强化语言的培训。在众多的学位课程中,最受欢迎的科目包括商业类,计算机类,媒体类和旅游类等


 

商学院与我院衔接专业及课程设置:


BA (Hons) Advertising and Marketing Communications


Develop the essential, digitally relevant skills for the world of advertising, copywriting and marketing communications, opening up opportunities in specialist agencies, integrated brand communications and client side brand management.


Gain vital work experience and awareness on placement and working with external agencies, and build your network of industry contacts. Relate marketing to finance, HRM and operations and take specialist units in PR and e-Business.


Examine international business and marketing management - branding, buyer behaviour, distribution and competition - with specialist units in marketing communications, media analysis and planning.


tBusiness Pod (BBS001-1)

tIntroduction To Buyer Behaviour (MAR011-1)

tMarketing In Practice (MAR010-1)

tBrand Management (MAR016-2)

tCreative Advertising And Copywriting (MAR018-2)

tMarketing Communications In The Digital Age (MAR021-2)

tPractice Weeks: Career Planning (BSS008-2)

tProject Management (BSS011-2)

tSales Promotion And Experiential Marketing (MAR023-2)

tUnderstanding Consumer Behaviour (MAR024-2)

tAccount And Media Planning (MAR011-3)

tDesign And Art Direction (MAR012-3)C

tDigital Communications Strategy (MAR013-3)

tPractice Weeks: The Future You (BSS023-3)

tResearching Contemporary Advertising (MAR017-3)

tTopical Advertising Practice (MAR020-3)

 

BA (Hons) International Finance and Banking 国际金融与银行


This course provides an introduction to the theory of financial markets with an emphasis on corporate governance and financial regulation. It is underpinned with theory and practical analysis relevant to a range of international finance careers.


Examine the role accountancy plays in corporate behaviour and look at how regulation can assist in financial intermediation.


Explore regulation and risk management to see how traders manage risk, how share prices are determined, and what makes global financial markets crash.


This course carries exemptions from: the Securities and Investment Institute (SII); the Chartered Insurance Institute (CII); the Association of Chartered Certified Accountants (ACCA); and the Chartered Institute of Management Accounting (CIMA).


Year 2

tFinancial Markets: Theory and Practice
tEconomics of International Finance
tIntermediate Banking and Financial Intermediation
tIntermediate Financial Management
tCorporate Governance and Financial Regulation
tProject Management
tPractice Weeks: Career Planning

Year 3

tInternational Finance and Markets
tAdvanced Banking and Financial Intermediation
tAdvanced Financial Management
tEconomic Policy in the Age Of Globalization
tEconomics of the European Union
tPractice Weeks: The Future You
tSpecialist Project in International Finance and Banking

 

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